Kanye West’s 6th solo album is probably the most anticipated project of the year at this point. His marketing stunt has proven to be unconventional but genius. So far, the unconventional marketing continues.
This probably doesn’t roll over well with Yeezy-heads (drops head in shame) if it holds true. But, it’s so different you just have to get on board with it. I know one thing’s for sure and two things for certain. The bar for marketing major label projects has been reinvented. As for it being matched… Yeah, it’s kinda quiet for that much.